Dreamy
Project Overview
FashHanger is a bespoke sustainable high-fashion accessory company based out of Berlin, currently operated by Siesly and her sister Ashely. They needed help for a big rebrand and wanted to relaunch their website.
Their goals were simple, create a unique e-commerce store that bring a wonderful shopping experience at every stage of the buyer’s journey.
Year
2019
Platform
Shopify, Webflow
Role
Research, Design
Deliverables
www.fashhanger.com
User Research and Personas
Who is your user? Indicate her KEY personality traits and help round out her overall image.
Originally, the personality section of this persona was based off the Myers Briggs personality test. According to the Myers Briggs, there are 16 potential user personality types. Our template integrates questions from this online personality test example into a series of sliding bar graphics. If you’re confused as to what the sliders mean, check out the Myers Briggs basics article.
Initial Sketches
Who is your user? Indicate her KEY personality traits and help round out her overall image.
Originally, the personality section of this persona was based off the Myers Briggs personality test. According to the Myers Briggs, there are 16 potential user personality types. Our template integrates questions from this online personality test example into a series of sliding bar graphics. If you’re confused as to what the sliders mean, check out the Myers Briggs basics article.
Final Design
I played with adding a wireframe of the website flow that would lead you in to each screen. For each of those screens I added a floating footer that allows users to see where they are in that particular flow and jump around as needed.” We’re digging this InVision-made wireframe.